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Creative Ads | Content ideas on Instagram: "In a twist on the King Midas myth, in 2008 Skittles imagined a world where everything you touch turns to candy. But this wasn’t just a playful fantasy. It was a bold ad campaign, using ancient tragedy to spotlight the “awesome flavor” packed inside every Skittle. The ad’s protagonist isn’t celebrating. He’s haunted. Grappling with the consequences of flavor-filled power he never asked for. It’s quirky. It’s dark. And was voted one of the best ads of ou
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