In reaction to—or protest over—the impending U.S. TikTok ban, which will take effect on Sunday if the app is not sold or if the Supreme Court doesn’t intervene, thousands of people in the country have joined RedNote.

RedNote has been noted for looking similar to the ByteDance-owned app, which is likely why the so-called "TikTok refugees" have flocked to the platform

As a potential US ban on TikTok looms, some users of the video platform are already migrating... to other Chinese-owned lifestyle apps. Two apps owned by Chinese companies, Xiaohungshu (which translates to "little red book" and has been called RedNote) and Lemon8,