The former New England Patriots head coach has helped the Tar Heels sell out Kenan Stadium for the season and is expected to be a major TV ratings draw this fall. But despite his early impact, it turns out Belichick still isn’t bigger than UNC men’s basketball.

Bill Belichick's surprising move to the University of North Carolina has sparked debate over whether he can adapt to the vastly different world of college football and Colin Cowher

Bill Belichick, about to embark on his first season as North Carolina's head coach, has given a glimpse into his recruiting strategy amid the new revenue-sharing era in college sports.