The NBA is pursuing franchise fees of more than $500M from teams looking to join the prospective NBA Europe, with multiple ...

Bodyarmor and Vitaminwater co-founder Mike Repole has bought a stake in the United Football League and will oversee the ...

NASCAR is searching for a lead creative agency to help steer the stock car racing circuit back to its heartland roots and ...

Atlanta will host an all-day event at the Paramount Theater in downtown Bristol called “Braves Pit Stop at Paramount Bristol” ...

Comcast NBCUniversal’s streaming service Peacock is still losing money, but remains a silver lining for the overall company.

Elevate will lead premium hospitality efforts at Estadio Banorte (formerly Estadio Azteca), the largest and most historic ...

Fox has acquired one-third of Penske Entertainment, which owns the IndyCar Series and Indianapolis Motor Speedway.

Playfly Sports will handle local media sales for three teams under MLB’s TV umbrella as part of an expanded deal extension ...

Evolv Technologies has struck a $75M credit facility deal with MidCap Financial, a subsidiary of Apollo Global Management.

SailGP's U.S. team has found a new investor in Next 3, the investment platform backed by the NFL's Tisch family.

The Rebellion supporters group called for the removal of the New England Revolution's coach and sporting director.

On the SBJ Sports Media Podcast this week, The Athletic’s Richard Deitsch joins the show to break down the future of NFL ...