Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.

Zepto, one of India’s leading quick commerce platforms, has rolled out a high-impact out-of-home (OOH) campaign across Kochi, ...

The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.

Rishabh Parakh, Director of SVA Media & Consultancy, shared, “We are proud to associate with CREDAI Chhattisgarh once again.

The visuals, which have quickly captured the public's attention, feature vibrant green and white lights that animate into key ...

The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.

In collaboration with OAP, Godrej Properties chose a distinctive and culturally resonant approach to announce its arrival in Indore. Together, they conceptualized and executed a groundbreaking visual ...

The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights ...

Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to ...

On one side, Kalyan Jewellers presents a bold red creative featuring brand ambassador Amitabh Bachchan holding a gift card.

The creative strategy is simple yet effective, capturing real, relatable Rakhi emotions and letting the chocolate box be the ...

The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising ...