New Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two ...

The strongest category performers over the four-week period were confectionery, snacks and soft drinks (up 19.3%) as well as ...

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

Behavioural science does a good job of explaining why utilising The Famous Five paid off so handsomely for Great Western ...

After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...

From Motorway’s CMO and CFO making their relationship a strategic partnership to Coca-Cola highlighting its “localness” in ...

The travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via ...

CEO Brian Chesky says a paid membership scheme like Amazon Prime would be more “compelling” for the travel brand than a ...

Marketers are working harder than ever, but in today’s climate of tighter budgets and mounting pressure, effort alone isn’t delivering impact. The UK’s productivity crisis is mirrored in ...

With more platforms, screens and acronyms to know, marketers are having to adapt how they advertise across the fragmented AV ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...