The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to ...

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed ...

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its ...

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS ...

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...