For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

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Lauren Newman is well aware of the challenges facing news publishers trying to earn their fair share of the digital performance marketing pie. She cut her teeth in sales for storied pubs like Time Out ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

The brand is also focusing on product R&D as a big business driver.

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...