You were never warned your biology would change overnight… but today, science shows there's a faster, easier way to get back in shape at any age.

Discover the fascinating role pheromones play in subconscious attraction, intimacy, and emotional connection, especially as we age with confidence, clarity, and curiosity.

Cellulte. Up to 90% of us will experience it, and nearly every single one will dislike it. But there are things we can do to help alleviate it, and this is one.

A recent survey from Prime Women gives some surprising insight into which life stage brings the most satisfaction. So, when are we happiest? Let's find out.

With all of the products now available, there is no reason for women to suffer through menopause. Read on for our suggestions.

Check out our best summer sandals for women over 50: stylish, comfy wedges, slides, flip-flops, ankle straps, and outdoor picks like Chaco and Birkenstock.

In this heartfelt and hilarious episode of Crazy Good Ageing, your hosts Dorthy Shore and Valerie Freeman invite their real-life besties Cynthia and Karyl to the mic for a candid conversation that ...

The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime Women is a participant in the Amazon Services LLC Associates Program, ...

Kick your wardrobe up a notch this summer by treating yourself to some beautiful sundresses, available in a variety of colors and patterns.

Sponsored post. Laughter, exercise, intimacy—these are life’s great pleasures. But for millions of women, they also come with an unwelcome surprise: sudden bladder leaks. Whether it’s a spontaneous ...

Cameras may not technically add ten pounds, but sometimes it sure feels like they do. Follow these expert tips to look slimmer in pictures.