Effective measurement of audiences’ emotional responses has become a key need in advertising and content research. Analysis of facial responses has become a widespread tool to do so. However, there ...

This research investigates the effectiveness of positive versus negative message framing in charitable messages on sport team Twitter accounts. Employing facial expression and eye-tracking analysis, ...

The variety of surfaces in urban environments is crucial for understanding human experiences in cities. Surfaces can influence navigation and emotional responses, particularly regarding specific ...

Learning experiences are intertwined with emotions, which in turn have a significant effect on learning outcomes. Therefore, digital learning environments can benefit from taking the emotional state ...

Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial ...

Eye-tracking technology has been increasingly utilized in various medical domains, yet its adoption in pathology remains limited. The lack of standardized methodologies and the complexity of analyzing ...

We aim to understand how patterns between the emotional facial expressions of therapist and client influence the process of Psychodynamic Interpersonal Therapy (PIT). Method: The faces of both ...

Cities are experiencing accelerated growth in visitor numbers to the point of overcrowding, raising concerns about negative effects on both destinations and residents. Academic discourse on ...

Human-Computer Interaction (HCI) has evolved significantly to incorporate emotion recognition capabilities, creating unprecedented opportunities for adaptive and personalized user experiences. This ...

"Unconscious", "subconscious", or "non-conscious" are distinct psychological terms with specific meanings in the realm of ...

Nowadays, video ads spread through numerous online platforms, and are being watched by millions of viewers worldwide. Big brands gauge the liking and purchase intent of their new ads, by analyzing the ...

Affectiva Media Analytics is the gold standard for brands, advertisers, and consumer researchers who want to make sure their campaigns have the desired impact the first time. Behind the intuitive ...