Athlete marketing intelligence platform Out2Win releases "Fall 50" list honoring most marketable college athletes in each fall sport.

Though college football is undergoing constant change with the transfer portal, NIL and conference realignment, the ...

Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

The University of Colorado and the other 67 college Power 4 athletic conferences should divorce themselves from the outdated ...

Cal went 6-7 in 2024 and, while the Golden Bears were 2-6 in conference play following their move from the Pac-12, they lost ...