Malmgren, 62, isn't alone. The show, called “ Den stora älgvandringen ” in Swedish, and sometimes translated as “The Great Elk Trek” in English, began in 2019 with nearly a million people watching. In 2024, the production hit 9 million viewers on SVT Play, the streaming platform for national broadcaster SVT.

Sweden's slow TV hit " The Great Moose Migration " kicked off early this year with the livestream set to capture moose crossing a Nordic river over the next few weeks. So far, 14 moose have crossed the river in their annual spring migration, according to the count on the livestream, as of Wednesday, April 16.