Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

So, if you’re wondering how much free stuff you can score with a marathon medal, the answer is: a surprising amount. And ...

The Adidas Pro Evo 2 is one of the most-wanted running shoes on the planet. We picked up a pair to see if they’re worth the ...

Faith Kipyegon will attempt to become the first-ever woman to break four minutes in the mile. The 31-year-old Kenyan, who holds world records in both the mile and 1500m, will make the bold attempt on ...

Puma claims its latest Fast-R Nitro Elite 3 high-tech shoe will boost efficiency for all runners. WIRED compared it to the ...

Pro-woman athletic brand XX-XY Sports is skewering Nike, not only for the company’s latest screw up, but their entire we history. Nike’s most recent controversy revolves around […] ...

The ad features a female activist wearing XX-XY apparel, alongside media headlines highlighting several Nike controversies.

Nike’s London Marathon ad used a phrase tied to Holocaust remembrance — sparking backlash and raising questions about ...

Meet the 2026 shoe that helped propel Sharon Lokedi to a Boston Marathon feat, and put Under Armour at the forefront of road ...

Nike Sparks Backlash for ‘Never Again' Ads at London Marathon As a granddaughter of Holocaust survivors-my grandparents ...

With pace-setters in front and behind her and little to no wind on the course, the Kenyan athlete can break new ground for ...

On Sunday 16 February this year, in Barcelona, Spain, Uganda’s Jacob Kiplimo set a world record of 56 minutes (min) 42 seconds (sec) in the men’s ...