Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox ...

Web browsers like Mozilla's Firefox and Apple's Safari already block third-party cookies by default, so Google Chrome would ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice-while Google's Privacy ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

Google has announced it will not roll out a new standalone prompt to phase out third-party cookies in Chrome. leaves the ...

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...