Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox ...

Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...

Google has U-turned on its plans to roll-out a standalone prompt for third-party cookies and trackers in Chrome, leaving the ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

Google has announced it will not roll out a new standalone prompt to phase out third-party cookies in Chrome. leaves the ...

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to ...

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...