In a packed Las Vegas arena, Nvidia founder Jensen Huang stood on stage and marveled over the crisp real-time computer graphics displayed on the screen behind him. He watched as a dark-haired woman walked through ornate gilded double doors and took in the rays of light that poured in through stained glass windows.

At CES 2025 in Las Vegas, AMD unveiled a slew of new chips destined for devices ranging from desktops to gaming handhelds.

The new family of gaming chips will use Nvidia's Blackwell artificial intelligence (AI) technology to create movie-quality images, he told a packed arena. The chips will range in price from $549 (£438) to $1,999, and are twice as fast as their predecessors, he added.