Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and ...

Apple has dropped several hints that its next Apple TV will be a gaming console powerful enough to compete with PlayStation ...

Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today ...

Apple held a rare companywide all hands meeting on Friday to discuss the company’s investments in artificial intelligence and other topics. CEO Tim Cook struck a confident tone about Apple’s future in ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Just one day after fielding questions about Apple’s lag in AI, Tim Cook held what Bloomberg described as an ‘hourlong pep talk’.

On Friday afternoon, Apple CEO Tim Cook and senior vice president Craig Federighi addressed Apple Park employees, discussing ...

Apple still hasn't launched its "more personalized Siri," but CEO Tim Cook said in a recent earnings call that the company is ...

According to Tim Cook, Apple wouldn't be opposed to acquiring an AI company to help Apple Intelligence catch up with the ...

Apple's AI strategy, first revealed at WWDC last year, has faced delays and challenges. CEO Tim Cook emphasized the company's ...

According to CNBC, Tim Cook told investors the company plans to "significantly grow our investments" when it comes to AI.

Tim Cook says Apple may pursue a large AI acquisition to accelerate Siri’s evolution, signalling a shift from its traditional ...