Already, Prime Day 2025 landed itself in a round of controversy. Momentum Commerce, a retail management company that handles Amazon, Walmart, and Target sales for a number of big-name brands like Lego and Crocs,

Prime Day features discounts on Amazon-exclusive products, trending items and the hottest brands on the site. Prime members can also take advantage of deals across more than 35 categories, including electronics, kitchen, beauty and apparel.

To help you shop smarter, the Hearst Television Data Team has developed the Prime Day Deal Checker tool. This tool compares a product's price with its lowest price of the year and the last 30 days, then rates the deal as very good, good or not good.

Snag the best Amazon Prime Day deals on pants from top brands like Gap, Levi’s, Madewell, and more. We found celeb-inspired styles including jeans, linen pants, wide-leg pants, and capris for up to 74 percent off.

Amazon Prime Day has tons of deals on home entertainment items like projectors and sound bars. Right now, can save 15% on this XGIMI portable laser projector.

Prime Day has officially started today, July 8, and runs through July 11. The Amazon Echo Frames smart glasses, which were our choice for the best smart glasses for listening to music, are 61% off, saving you $200.

Amazon Prime Day is a sales event many look forward to — but what is it, when is it and how long does it last? We answer all of your burning questions about Prime Day 2025 here.