WhatsApp Business introduces per-message billing model in India, leading to increased marketing costs for businesses.

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The Meta-owned messaging platform, WhatsApp, has commenced a per-message billing model for businesses, which started on July 1, 2025, dropping the flat rate.

WhatsApp Business has updated its pricing model in India, shifting from a flat 24-hour rate to a per-message rate.

WhatsApp shifts to per-message billing for businesses from per-conversation Previously, businesses were charged ₹0.78 for an entire 24-hour conversation window. Under the new system, each message is ...