It indicated that Meta, WhatsApp’s parent company, was contemplating the integration of ads into users’ inboxes. Cathcart, however, has categorically ruled out this prospect.

WhatsApp has this week suggested that ads could start appearing in the Status feature of the chat app. In an interview with Brazilian media, Head of WhatsApp Will Cathcart said the company isn’t ...

"The introduction of ads could signal a wider shift away from private messaging toward monetized, monitored communication," warns Chief Technology Officer at NordVPN, Marijus Briedis.

AI investments paid off for Meta's ad business this quarter. "On advertising, the strong performance this quarter is largely ...

Meta has announced the introduction of advertisements to WhatsApp, marking a shift for the messaging platform more than 11 years after its acquisition. The social media company stated that ads ...

Facebook and Instagram’s parent company, which bought WhatsApp in 2014, said Monday it would introduce ads in the app’s Updates tab, which the company said counts on 1.5 billion users daily.

WhatsApp to display ads in parts of messaging app, using user data for personalisation This represents a notable change for the platform, considering its founders, Jan Koum and Brian Acton, had ...

Meta recently expanded WhatsApp Channels globally to 150 countries, raising speculation that the company may be considering placing ads on the messaging platform to increase revenue. Meta has ...

WhatsApp, with its 2.23 billion monthly active users, is reportedly considering the introduction of advertisements in its interface.