But WhatsApp has now introduced ads into its app, breaking its founding values. Forbes reported that the introduction of targeted advertising was a factor in co-founder Brian Acton leaving the ...

AI investments paid off for Meta's ad business this quarter. "On advertising, the strong performance this quarter is largely ...

WhatsApp has been talking about launching in-app advertising for many years, but today the change has finally arrived. Ads in WhatsApp are now official, here are the details of what to expect ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad ...

Facebook and Instagram’s parent company, which bought WhatsApp in 2014, said Monday it would introduce ads in the app’s Updates tab, which the company said counts on 1.5 billion users daily.

Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered to its “Updates” tab, where you’ll see some sponsored status updates.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said ...

They left Meta in 2018 and 2017, respectively. WhatsApp ads will use broad, general targeting like a user’s location, language preferences, and Channels that they follow, Newton Rex said.

It has been a long time coming — seven years since Meta first announced its plan to do so, in fact — but ads are starting to appear in WhatsApp as of Monday. They'll only be visible on the ...

Send news tips to: [email protected] Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp's "Chats" tab, where users send and receive messages, will remain end-to-end encrypted and will not be used to show ads, Srinivasan said.

My problem isn’t that WhatsApp is adding ads per se — it’s that I can’t afford to leave even if I want to. So no, my life won’t completely fall apart without WhatsApp.