This program is designed to minimize product failure by refining offerings and launching menu innovations based on customer ...

Starbucks is launching new cold drink innovations to address a recent sales slump, as stated by CEO Brian Niccol. During a ...

Starbucks has started testing a new cold foam with protein. The coffee chain told TODAY.com in an exclusive interview that it is testing a banana protein cold foam on an iced latte. The brand revealed ...

The coffee giant is betting on new cold beverage options to reignite customer interest and boost revenue. Among the ...

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They include low double-digit percentage same-store sales growth at college locations, improved transaction trends in the US ...

Coffee: most of us love it, and now the ultimate coffee war is on between veteran Starbucks and newcomer Luckin.

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

The company is laying the foundations to make Starbucks “once again the gold standard in customer service” and is planning to ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

Starbucks (SBUX) is stirring the pot with its new health-centric "Starting 5" initiative, targeting health-conscious consumers by weaving protein-rich and gluten-free options into its menu. The launch ...

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...