Jalen Brunson made a statement in his first NBA All-Star Game start, hitting the court in the highly-coveted Nike Kobe 5 ...

The Lakers play three games in four days coming out of the All-Star break and their March schedule is challenging as James ...

A Supercar Fit for a King LeBron’s Lamborghini Aventador Roadster isn’t just any supercar—it features a one-of-a-kind custom floral paint job, inspired by his Nike LeBron XI “King’s Pride” sneakers ...

Los Angeles Lakers star LeBron James continues to extend records in his 22nd NBA season after he was named to another All-Star Game. James was named a starter for the game when the league ...

Beats has introduced Powerbeats Pro 2, designed for fitness enthusiasts, featuring heart rate monitoring, improved sound ...

Beats today announces Powerbeats Pro 2, its most advanced product ever, built for ultimate athletic performance with powerful ...

Kevin Durant's Nike KD 18 will be here sooner than expected. Check our Sneakers news for more upcoming releases and breaking content!

There is significant news breaking about Kevin Durant ahead of Thursday's trade deadline. And it's not that the Phoenix Suns ...

Marcus Jordan, son of NBA legend Michael Jordan, remains in the spotlight following his recent arrest in Florida on suspicion of DUI, drug possession, and resisting arrest. While ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition arrives ...

The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina, where she ...

Nike was focused on a high schooler named LeBron James at the time and put its A-team on the case. Harrison, then a junior executive in his mid-20s, was tasked with recruiting Bryant. He attended ...