Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and optimization.

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

Laura Michael, Madewell's head of creative and marketing, says there has been a strategic shift in the approach to marketing.

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...