In 2016, Lidl’s revenue stood at €69 billion ($76.36 billion at the time). By 2018, it had risen to €79 billion ($93.22 billion at the time), with the company’s new US operations ...

The private label-focused discounter’s holiday meal promotion includes a Shady Brook Farms turkey for 39 cents per pound.

That declaration from Lidl US CEO Joel Rampoldt at Progressive Grocer’s recent Grocery Impact event in Orlando, Fla., is one ...

Asda’s share of the UK grocery market has slipped further, while German discounter Lidl continues to draw in shoppers, new ...

VP of marketing at Lidl US. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices." Prior to its marketing rebrand ...

I’m confused and scared, but this isn’t some sort of post-Halloween horror maze. It’s Lidl ’s Vino Sensoria experience where ...

What else will the Lidl Freeway Cola Christmas truck offer? According to Lidl bosses, the Freeway Truck will also give away 2 ...

Lidl has revealed its tongue-in-cheek Christmas truck that will tour the UK this winter. The supermarket giant is to mark the festive season by driving its own version of a Christmas cola truck to ...

Lidl has revealed its own version of Coca Cola's famous Christmas truck, with its own red vehicle set to tour the UK this ...

The truck is based on the Lidl own-brand cola drink, and will visit nine cities across the UK, starting from November 14 - ...

The sight of a big cola-themed lorry is something that's become a modern symbol that 'holidays are coming' and this week it ...