Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with tailored objectives and ad formats like videos and Stories. Using Meta Business ...

The study by Katz and Allcott models the economic effects of separating Facebook and Instagram, finding that such a breakup would mostly shift benefits from users and Meta to advertisers without ...

Facebook advertising can be one of the most cost-effective and results-oriented ways to market your business. When you choose ...

Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — measured by branded ...

Meta has announced several updates to its ad offerings, including centralizing the ad-creation process within Ads Manager, and providing new messaging ad options in WhatsApp.