It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the ...

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said.

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp has nearly three billion monthly active users. The company wants to explore ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad ...

Ads will not be a part of WhatsApp’s chat feature with friends. Meta said it will collect some data from users to help with targeting the ads. This includes location and language. The company said it ...

Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

On June 16, WhatsApp announced that ads were coming to the platform for the first time. Meta – which owns WhatsApp, Facebook, and Instagram – said these would appear in WhatsApp's "Updates" tab.

My problem isn’t that WhatsApp is adding ads per se — it’s that I can’t afford to leave even if I want to. So no, my life won’t completely fall apart without WhatsApp.

WhatsApp cofounders Jan Koum and Brian Acton never wanted to include ads in their messaging platform, but current owner Meta moved forward Monday with a plan to do just that.

WhatsApp Ads face no apparent legal pushback in terms of privacy norms, said industry experts while privacy advocates argued ads still violate the privacy principles on which the app was created.