Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Steve Jobs died 14-years ago yet his shadow looms large over Apple Park, the tech titan’s headquarters in Cupertino, ...

Murad Ahmed As well as massive duties on goods imported from China, Trump has specifically threatened a 25 per cent levy on Apple devices made abroad. So does Cook — the supposed Trump whisperer — ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Apple’s Worldwide Developers Conference (WWDC) began with a keynote speech from CEO Tim Cook at 1 p.m. ET. Cook has unveiled ...

Here's everything the tech company announced in its WWDC 2025 keynote address, including iOS 26, the Liquid Glass design and ...

If you’re an Apple fan, today is the biggest day of the year. The WWDC keynote sets the tone for the next 12 months as Apple ...

A YEAR ago, when Apple used a jamboree at its home in Silicon Valley to unveil its artificial-intelligence (AI) strategy, ...

Apple revealed iOS 26 featuring Liquid Glass at WWDC 2025, but the lack of a killer AI feature left analysts questioning its ...