The platform allows brands to identify and collaborate with influencers based on specific geographic locations, including ...

Paramjeet Singh Mehta shares how ASUS India is tapping into Gen Z and millennial mindsets through a segmented, context-driven marketing approach and more.

Superfans, defined as the most loyal and frequent IPL watchers, constitute just 14% of the total audience but are responsible for a significant 72% of single-match viewership.

PRESS DISPOSAL,' the campaign invites people to symbolically throw away the emotional remnants of their exes — from fake ...

Perplexity plans to use this data to serve targeted ads through its Discover feed. Srinivas said he believes users will ...

The app allows creators to apply 'Content Credentials' to their work, a secure form of metadata that verifies the creator’s ...

According to the new guidelines, all digital advertising campaigns by government departments, corporations, boards, ...

Interviews: Tara Kapur reflects on what leadership looks like — both in how brands speak, and in who gets to shape that voice. She is also a juror for Social Samosa's Superwomen 2025.

The event focused on how artificial intelligence (AI), short-form video formats, and business messaging are reshaping agency operations and driving the need for new skills and strategies.

This article explores Instagram's Edits app's features, functions, and how it aims to streamline mobile video creation for ...

IPL 2025 feels like a creative reset. Brands are trying new things and moving beyond what happens on the field. Creative folks share what’s different this time.

UltraTech Cement’s ‘MahaKumbh ka MahaSankalp’ initiative transformed plastic waste into a valuable energy source, ensuring a ...