For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race ...

Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually ...

The seeming incompatibility between seniority and flexibility means mothers are being forced out of careers they’ve spent ...

With market share growth defined as the function’s “most important” job, could marketers be succumbing to short-termism and ...

The newly created role brings together Primark’s customer and digital teams, following increased emphasis on the retailer’s ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

New Women’s Sport Trust data reveals 9.96 million consumers are more likely to purchase from women’s sport sponsors, up 2% ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

Brand building in B2B has been described as the “missing link”, yet it continues to be neglected by businesses, according to ...

Research from the IPA and Financial Times ranks trust as second most powerful metric behind product and service quality.