General Management - However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, ...

Are you in the know on the latest global advertising trends? Study the 2015 global ad spend forecast to see if your spend is aligned with the industry.

Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. See the handy infographic.

If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked. Here is a list of ...

Although a lot goes into successfully executing a webinar, the effort is worthwhile: Webinars can be used as a core driver of lead generation.

Customer Behavior - Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners ...

In the age of GDPR, email preference centers make sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications.

Learn how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks.

Advertising - Learn the difference between advertising and promotion and when to use each.

The most popular accounts on Pinterest. The topics and subtopics those accounts tend to cover. How frequently they pin content. Check out this infographic for those and more.