Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

As chief marketing officer at the footwear brand, Heidi Cooley helped drive profitability and turn the brand “into a cultural ...

To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

The brand, a fast-growing light beer brand in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...