Impact BBDO's Ghassan Kassabji says that GEO reflects how search is evolving, and how mechanics and definition of visibility ...

SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for ...

As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client ...

The Brazen MENA remit spans media relations, content development, influencer engagement, and storytelling the ‘all-inclusive’ ...

The Experience Abu Dhabi campaign was rolled out across social media, YouTube, OLV, display ads, CTV, OOH and search engine ...

The LG Radio Optimism campaign proved that the big screen can become more than an ad medium into a catalyst for genuine human connection.

Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

Weber Shandwick MENAT's Marnus Nieuwoudt explains how good writing builds reputations, maintains credibility and signals ...

National Paints’ Sayegh shares how metro branding is redefining urban engagement and turning daily commutes into powerful ...

OLX Lebanon received more than 100,000 responses, with 87 per cent of consumers sharing a decisive opinion on a community-backed brand name.

Nissan Dubai’s Patrol Path turned storytelling into a lived experience – merging legacy, movement, and community across ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in July 2025.