As the streamer invests in live rocket coverage, music competitions and celebrity interviews, it is developing a content mix that recalls the variety of the traditional TV bundle.

Netflix NASA partnership lets viewers stream rocket launches and ISS spacewalks, making space exploration accessible from home.

NASA+ programming will remain free of charge for viewers on the NASA.gov website and the agency's mobile app. Netflix announced a similar partnership with French television group TF1 earlier this month, its first such deal with a major traditional broadcaster anywhere in the world.