Google announced that it will continue to offer third-party cookies in its Chrome browser and will not roll out a new ...

Google Sandbox ad-targeting technology scrapped in a move which safeguards cookie-based revenue for publishers.

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Apple is warning their nearly two billion iPhone users to immediately delete another tech giant's app, claiming that your ...

The abolition of third-party cookies was initially announced in January 2020 and was supposed to be completed before the end ...

Web browsers like Mozilla's Firefox and Apple's Safari already block third-party cookies by default, so Google Chrome would ...

Retailers are seizing the moment, using transaction data to transform advertising and put the power of precision targeting ...

Introduction As generative artificial intelligence (GenAI) and large language models (LLM) rapidly penetrate corporate ...

Company Overview Aurascape is a cybersecurity startup founded in 2023 and headquartered in Santa Clara, California, USA. The ...

Just when it looked like Google was ready to finally kill the cookie, the company decided to leave the door slightly ajar ...

For anyone who's ever been frustrated by the need to go online to play a single-player video game, the European privacy ...