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Mattel, OpenAI

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OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Mattel Partners With OpenAI To Launch AI-Powered Toys By End Of 2025

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co-develop generative AI products. The move is an unexpected but telling sign of where the global toy and entertainment industry is heading.

New AI-Powered Toys & Games: Mattel, OpenAI to ‘Reimagine New Forms of Play’

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

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Mattel and OpenAI Forge Strategic Alliance to Redefine the Future of Toys

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

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Would you buy your child a ChatGPT‑powered Barbie? I’m queasy at the prospect of a real‑life Small Soldiers scenario

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

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