Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is ...

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where ...

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Performance Max, whether it is on Google or Bing, is an ad unit that makes you feel somewhat powerless, but honestly, that ...

Google announced voluntary upgrades to Performance Max for for Dynamic Search (DSA) and Google Display (GDA) advertisers. Advertisers that upgrade to Performance Max could see a 15% - 20% increase ...

Performance Max has been a big initiative for Google since it launched in 2020. The Google source said Performance Max was a good way to eke "incremental revenue from advertisers," and there's ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...