During a Coldplay show in Boston on July 16, a man and a woman went very, very, very viral for their alarmed reactions to being shown on the jumbotron during a segment of the concert, whereby the band highlights cute couples and happy-looking people in the crowd.

The Coldplay frontman jokingly referenced the recent kiss-cam scandal involving Astronomer CEO Andy Byron during his band’s latest concert — the first since the video went viral. On Saturday night, the singer lightheartedly warned fans that they might appear on the jumbotron during the band’s show at Camp Randall Stadium in Madison, Wisconsin.

The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.