Web browsers like Mozilla's Firefox and Apple's Safari already block third-party cookies by default, so Google Chrome would ...

In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice-while Google's Privacy ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Google Sandbox ad-targeting technology scrapped in a move which safeguards cookie-based revenue for publishers.

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too ...

Just when it looked like Google was ready to finally kill the cookie, the company decided to leave the door slightly ajar ...

Retailers are seizing the moment, using transaction data to transform advertising and put the power of precision targeting ...

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out ...

A 26-2 record is the story for Head Coach Casey Moon and the mostly dominant USC women’s water polo team. But that record was ...

If there’s one conviction that has followed Michelle Bitting throughout her life, it’s that “good things can come from ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, ...