According to Visit Florida, 34.6 million visitors flocked to the state in the third quarter of 2024. This marks the third consecutive quarter of record-setting visitation to Florida.

TALLAHASSEE — Florida posted a record third-quarter tourism total this year, with the numbers bolstered by U.S. visitors as international travel continued to lag behind pre-pandemic levels, according to the Visit Florida tourism-marketing agency.

With its beaches, amusement parks, and great weather, it‘s no secret that Florida is a hotbed for tourism, and according to recent data, those tourism numbers are only getting stronger.

Florida broke tourism records for a third consecutive quarter in 2024, Governor Ron DeSantis announced on Tuesday.

Florida had 34.6 million visitors in the third quarter this year, breaking the state record for third-quarter visitors, according to a news release by Gov. Ron DeSantis. It’s the third quarter in a row that record numbers of tourists have vacationed in the Sunshine State.

Florida continues to be a top tourist destination, with record-breaking visitor numbers in the third quarter of 2024. The state welcomed 34.6 million visitors, marking a 1.8% increase over the same period in 2023.

Visit Florida has announced the state’s largest-ever tourism recovery marketing campaign in response to Hurricanes Helene and Milton. | The $5.75 million, multi-phase marketing campaign aims to showcase Florida’s spirit and reassure the world that the Sunshine State is open.

TALLAHASSEE - Florida posted a record third-quarter tourism total this year, with the numbers bolstered by U.S. visitors as international travel continued to lag behind pre-pandemic levels, according to the Visit Florida tourism-marketing agency.