An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what the company is saying.