Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...

Google has U-turned on its plans to roll-out a standalone prompt for third-party cookies and trackers in Chrome, leaving the ...

Apple is warning iPhone users to delete a popular search app immediately. An unearthed video from Apple’s vault warning users ...

Articles started spreading this weekend suggesting Apple was warning iPhone users to delete Chrome immediately. Here’s the ...

In a major development that signals a strategic shift in its long-running privacy overhaul, Google has confirmed that it will ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

The video titled “Privacy on iPhone: Flock” is a parody of Alfred Hitchcock’s 1963 film “The Birds” to explain how browser information can be tracked by showing security cameras with wings following ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Google operates the wildly popular Internet browser Chrome. The search engine giant used to use FLoC to track and sell user ...

Nowadays, we all keep searching something or the other on the Internet. In such a situation, if you want that no one else can ...

Believe it or not, your front door speaks volumes. Visible for all to see, its color serves as a powerful introduction to the ...

Suzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered the ...