Aldi is known for low prices, no-frills aisles, and a shopping cart deposit system that sparks debate every time it hits TikTok. But this week, the German-owned grocery chain earned a new reputation for dropping a viral social media zinger that even Wendy’s might admire.

During Coldplay’s recent Boston show, frontman Chris Martin paused to chat with the crowd while the jumbotron panned across fans. First, it focused on a man wearing a birthday sash and crown, happily cheering. Then, the camera shifted to a couple hugging, until things took an unexpected turn.

As always, social media delivered swift and hilarious justice by cranking out some epic Coldplay concert cheating memes.

The internet has exploded into a smorgasbord of jokes and memes thanks to this scandal. Here are the best ones!

NEW: Astronomer CEO caught on camera with his HR chief during a Coldplay concert in Boston. The pair was seen rushing to cover their faces in horror when they realized they were on the big screen. “Oh what... either they're having an affair or they're very shy,” said Coldplay's… pic.twitter.com/RgWdCTVdKE

Coldplay is playing at Camp Randall Stadium in Madison tonight just days after a Kiss Cam video at one of its concerts went viral.

Trump-Hillary meme spins from Coldplay concert kiss cam moment. No affair—just internet satire doing what it does best.

Pete DeJoy, who has temporarily taken over as Astronomer's CEO amid Andy Byron's resignation, subtly reacted to the Coldplay ‘kiss cam’ saga

CEO Andy Byron and HR head Kristin Cabot went viral after they were caught embracing on a kiss cam at a Coldplay concert

With rampant speculation over who's in the video of two people who ducked out of the way of the lens as Coldplay's Chris Martin wondered if they were having an "affair" or were just "shy," there have been fake statements shared and all kinds of focus on what exactly was happening in the clip that went mega viral.

Crisis management expert Molly McPherson analyzes Astronomer's PR response after CEO Andy Byron and HR head were called out by Chris Martin during Coldplay concert.