As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

New AI generated "models" in a Guess ad campaign have drawn criticism after being featured in the August 2025 issue of ...

"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...