Sylogist's new logo growth and cross-selling strategies make it an attractive investment with strong IRR potential despite ...

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Navigating the ever-shifting landscape of digital marketing can be daunting, but armed with insights from industry experts, ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Google has launched Meridian, an open-source marketing mix model (MMM) designed to help marketers and data scientists assess the impact of their advertising investments. Developed with input from ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal ...