Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Search retargeting allows you to serve ads to members of your target audience who have a demonstrated interest in the product ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs.  This ...

In a new advisory that brings “guidance for brands to help advertising partners counter malvertising,” NCSC warns legitimate ...

Donald Trump’s win in the 2024 presidential election will have major implications for antitrust regulation and federal policy toward the tech sector – including a pair of pending Justice ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Stepping into the world of Google Ads can feel overwhelming. With so many options and settings, it’s easy to wonder if your ...

Searches for the policy positions of Kamala Harris and Donald Trump have spiked across the U.S. on Election Day.

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

SEO and Google Ads serve different but complementary purposes. SEO involves earning high visibility on organic search engine results pages for free through relevant and high-quali ...

TTP argued in its blog post that Google can effectively scrub scam ads from search results: "The findings suggest that Google ...

How it works. First seen. Google Ads expert Craig Graham, shared this discovery on LinkedIn: Big picture. Understanding the role of major competitors is important for optimizing paid search campaigns ...