AI is transforming how billions navigate the web. A lot will be lost in the process. For nearly two years, the world’s ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Search retargeting allows you to serve ads to members of your target audience who have a demonstrated interest in the product ...

Google is working on a conversational version of Google Search that will refresh results in real time as you speak. The unreleased update was shared by Android tinkerer AssembleDebug on X (formerly ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs.  This ...

In a new advisory that brings “guidance for brands to help advertising partners counter malvertising,” NCSC warns legitimate ...

Donald Trump’s win in the 2024 presidential election will have major implications for antitrust regulation and federal policy toward the tech sector – including a pair of pending Justice ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Stepping into the world of Google Ads can feel overwhelming. With so many options and settings, it’s easy to wonder if your ...

Searches for the policy positions of Kamala Harris and Donald Trump have spiked across the U.S. on Election Day.

Meta extended its ban on new political ads on its platforms through Election Day, the social media giant announced Monday.

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...