The most comprehensive analysis to date shows the scale of political spending on the four largest digital platforms, as well ...

The most comprehensive analysis to date shows the scale of political spending on the four largest digital platforms, as well ...

Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Artificial intelligence powerhouse OpenAI will likely add advertising to ChatGPT, a move that would pressure Google stock, ...

Google has proposed fresh changes to its search results in an attempt to fend off growing criticism from rivals, a week ...

Before blaming your campaign, check your tracking. These seven conversion pitfalls in Google Ads can quietly wreck your results.

The S&P 500 isn’t climbing like it should be, and three major companies are dragging it down hard. Apple, Google’s Alphabet, ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding ...

Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.