While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

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It's everywhere in sports, in the endless commercials, in the constant scroll of betting odds during broadcasts, in the occasional gasp or cheer when a meaningless last-second basket turns out to be ...

DraftKings, a sports betting company, said Wednesday it filed with the Federal Election Commission (FEC) to create a corporate political action committee (PAC).

SailGP is working with gaming companies DraftKings in the United States and Bet365 internationally to let fans place bets on races, starting at the Mubadala New York Sail Grand Prix on June 7 and 8.

Sports-betting platform DraftKings Inc. reported a narrower-than-expected loss for the first quarter, but said that “customer-friendly sport outcomes in March” — that is, people winning bets ...

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Baltimore City is suing sports betting giants DraftKings and FanDuel over "predatory" practices and for encouraging compulsive gambling behavior.

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The partnership deal comes with perks DraftKings plans to pass on to horse betting customers on DK Horse, which launched last year, and its high-volume sports bettors. “We would have liked to sponsor ...

The parent company of Boston-based DraftKings wrote a $3.5 million check to the political action committee supporting the ballot initiative ...

Illinois recently upped its sports betting tax to 40% for top-earning sportsbooks, including DraftKings.