Personalization has become increasingly important in customer buying journeys, yet an increasing number of companies are failing to use personalization throughout the customer post-sale journey, ...

Persado, a leading provider of AI-powered content optimization and personalization solutions for marketing, today released Dynamic Email, a new AI solution for marketing that manages the heavy lifting ...

To deliver treatments for rare diseases more quickly, companies share how they are adapting their launch strategies and ...

One of the reasons for the relatively slow uptake of ABM is budget limitations, though insufficient staff, and data and performance issues were additional challenges cited by survey respondents.

Customer service organizations have struggled with disconnected processes in traditional CRM. Modern enterprise service management can help.

In a time when businesses are striving to grow and remain ahead of the competition, hiring a company growth consultant can be ...

Welcome to Salesforce's fourth quarter and full year fiscal 2025 results conference call. [Operator instructions] Also, this call is being recorded. I would now like to hand the conference over to ...

Tom Hughes is the founder and CEO of Virtual Science AI.

Simmons, Corporate Internet & Marketing Director at Horne Auto Group, joins to discuss the role CDP data has in modern ...

RPM is pleased to announce the appointment of Kurt DeRuy as the new Executive Vice President of Strategic Growth & Enterprise Development. DeRuy brings over four decades of industry experience to RPM, ...

Agentic AI has the potential to transform how students engage with their higher education choices, according to Doctor Melik ...